Digital Marketing

Cassie Kebler > Digital Marketing

Brooks Running : Alter Ego – Fall 2021

August 1, 2021 the Levitate 5 super franchise released with the Alter Ego campaign. 

Project Management – worked with creative agency and technical agency to build a quiz experience to live on the new Brooks Run Club. The quiz lets you know what Alter Ego running persona you are, and gives instant results including a description,  custom Spotify playlist, shareable social poster, and Levitate 5 recommendation to help you reach your run goals. CTA drives people to an ongoing custom email thread to continue helping each persona reach their goals. 

Brooks Running : March 2021 Catalog

In 2021 Brooks relaunched their consumer catalog program with quarterly sends of a 32 page book. My role is to help project manage the completion of these books and make sure they are meeting the needs of the digital marketing team. 

Project Management – work closely with key stakeholders in the creative department, digital marketing, integrated marketing and REx (customer service) to ensure the catalog’s success.

adidas : Support for Every Sport  –  Fall 2020

Brand Communications – assisted in the beginning to end campaign rollout for this campaign featuring real women supporting each other in sport. 

Retail Marketing – worked closely with our agency partners to create window, plinth, wall and launch zone retail designs for our campaign. 

adidas : Reimagine Sport  –  Spring 2020

Brand Communications – worked closely with agency partners to concept the campaign and bring it to life through digital tools (can be seen here on the Reimagine Sport LP).
 
Retail Marketing – project managed all retail marketing tools by working closely with the agencies, the markets, and store managers to make sure we were meeting everyone’s needs. See more on my retail marketing portfolio page. 

Adidas | Universal Standard – Fall 2019

Adidas partnered with Universal Standard – true experts in inclusive sizing – to help launch the extended sizing line.

Responsibilities

Brand Communications – worked in partnership with our creative agency and Universal Standard to finalize campaign messaging, digital tool kit, and video.  adidas | Universal Standard LP

Influencer Kits – project managed the influencer kits from initial concept to working with our influencer team to choose recipients, to final delivery and reporting.