Highly motivated Global Brand Marketer with over 8 years of experience in Digital Marketing, Social Media Management, and Communications. Currently working at Nike as a Marketing Manager for the Global Stores Brand Management team focusing on the brand’s largest retail concept, the House of Innovation flagships located in Paris, Shanghai, and New York. Previously work experience include Brooks Running and Adidas.
With a diverse set of experiences from go-to-market seasonal marketing to running digital marketing and commerce programs Cassie is a unique gem in the marketing world. She is a skilled communicator who is able to leverage internal cross-functional partnerships to keep all stakeholders involved as needed. Her communication skills go beyond building relationships into presenting out her work and getting vital buy in from leadership when necessary.
Cassie is passionate about the consumer and creating the best experience for them to make their buying journey as smooth as possible. At the end of the day the consumer is key, and Cassie is able to use data and analytics reporting to make sure that her work is connecting as anticipated, and she is always ready to pivot when the data points in a different direction.